As social media becomes a central source of mental health information, there is growing concern that influencers can lead people to interpret everyday experiences as symptoms of mental ill health. Across two experimental studies that utilized distinct media formats, we examined how, by creating, representing, advancing and embedding a shared sense of ‘us’ (i.e. engaging in identity leadership), influencers’ ADHD-related content shapes perceptions of self, symptoms and behavioural intentions. In…
